Friday, May 13, 2011

Ray Kroc McDonalds

Ray Kroc was the ultimate competitor and he said about his competitors if they were drowning i would put a hose in their mouth. Ray Kroc was born in chicago in 1902. In 1905 they moved to oakpark a suburb of chicago. His mother was very enthusiastic about cleaning and as a child Ray helped his mother and seemed more ambitious then other kids. His first business was a lemonade stand he also worked at a grocery store and working at his uncles store using the soda machine. He didnt studie much he was more into making new businesses and any idea he had he had a way to make it come true. He felt school wasnt going to make him rich and he was looking for a way to get out and WWI was the way he did that he was to young to go fight but he became a red cross ambulance driver and before he could finish his training the war ended. He met Ethal Fleming when he was working at a resort on Paw Paw lake. 3 years later he wanted to marry Ethal but his dad said no not unless he had steady employment which within a few days he was selling Lily cups. He was very well dressed and groomed and sold cups to street vendors and at Rigly Stadium and then he went to the Soda fountain and sold them cups which was the best idea and showed them how the cups could be sold and they could sell drinks to go. He sold cups for 16 years and his first daughter was born in 1924. He became the multi mixers exclusive salesman in 1939. And was making about 25,000 a year which was good money.In 1954  he went to California and met Dick and Mac McDonald and they had a resturant which was called McDonalds and required 4 of the multi mixers at a time. It was originally a drive in resturant. They closed the drive in and looked to reinvent  the resturant and they made their kitchen work like a ford assembliy factory and they only had 9 items on their menu and created new things like bigger grills and condiment dispensers. They turned the service time down from 20 mins to 30 seconds.Kroc was 52 when he signed a contract with them that allowed him to use the McDonalds way but when he went home he had to buy out another company which put him severly in debt.In 1959 he opened his first McDonalds.He sold 18 franchises in the first year but was barely making back his money. A secondary business he started was where he would buy the land that McDonalds would be built on and he rented it out and it was critical that he rented these properties where he would ethier get a percent of the profits . He fell in love with another women named Joan and divorced his wife and tryed to get Joan but she wouldnt leave her husband but she wouldnt. A year later he met a women named Jane and married her two weeks later.They scouted locations by flying above the the communities and seeing churches and putting McDonalds near them and they made a manual for the resturants that everyone had to follow. He was very strict about these rules.In 1961 they opened a training station and it was called Hamburger university which taught people how to do everything. Ray started clashing with Dick and Mac and said  i want the company for myself and asked them how much it was gonna cost they said a million each and enough to pay their taxes which ended in being 2.7 million dollars in cash.Kroc didnt buy the brother resturant in the deal which made him angry and then he took them right out of business by building a McDonalds one block away . In 1971 he started selling the fillet o fish then other people started making things like the Big Mac and the Egg McMuffin. They needed someone to attract kids so they made Donald McDonald which was later changed to Ronald McDonald which was a big thing with kids in Washington DC so they spread him around America.McDonalds became the first fast food resturant on the Stock Market.He tryed to get Joan again and on March 8 1986 they got married after divorcing they're spouces.

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